Our Story
At Gentle Don! we believe that true strength lies in balance. Founded in Chicago, we set out to create a premium line of men’s care products that cater to both sides of modern masculinity—tough on performance and gentle on care. Our high-performance grooming products are crafted for men who demand more.

FOR THE SENSITIVE TOUGH GUY
At Gentle Don! we want every man to look and feel his best: strong, confident, and unafraid to show a little sensitivity. We understand that taking care of yourself doesn’t mean sacrificing toughness, so we designed each product to reflect that balance. Whether it's our nourishing hair products, soothing shaving essentials, or invigorating body care, each Gentle Don! product is formulated to deliver maximum results while being gentle on your skin and hair.
FROM CHICAGO, AND PROUD.
Gentle Don! is devoted to use only quality ingredients that cleanse, protects, and rejuvenates your skin and hair, with formulas developed for men with even the most sensitive skin. Proudly born in Chicago, Gentle Don! is inspired by the grit and resilience of the city, and we are dedicated to helping you look and feel your best every day.
Because every tough guy deserves a little extra care!